OCA | Branding. Graphic Design. Logo Design.
Branding + logo design for OCA: Observatorio de las Corporaciones Alimentarias (Observatory of Food Corporations).
OCA is the new monitoring and reporting platform by @justiciaalimentaria, a watchdog for Spanish food corporations and their unethical practices.
The process explored numerous ideas, from a watchdog with binoculars to factories on fields, but none resonated quite like the goose (oca). The connection between the letters of OCA and this animal, historically used as a watcher, fit perfectly.
The brief called for a serious and trustworthy aesthetic, crucial given the courage required to confront the powerful food corporations in Spain.
Some sketches and discarded options to show the design process.