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I led the creative direction of this documentary-style commercial video project for the launch of the new Salmos wine from Familia Torres. Together with the Bas-Capo design studio, we proposed a new format to this client. Specifically, I handled the Creative Direction, the proposed approach, treatment format and presentation, references, storyboard, and other elements needed to carry out the project. Bas-Capo approached me for assistance since video format was a medium they weren't fully familiar with, and they needed someone with experience to successfully execute the project.