Mecànic Pizzeria | Branding

Mecànic Pizzeria wanted a brand refresh without changing their logo. The goal was to capture their Neapolitan roots with a playful, rebellious twist.

I developed an illustrative direction centered around the figure of the Italian nonna - reimagined as a cool, modern grandmother riding a Vespa and flashing the iconic Neapolitan horns.

The character became the heart of the brand, appearing across packaging, menus, uniforms, and social media animations.